Search engine advertising is an essential part of efficient online marketing and serves to increase the reach, traffic generation or the targeted increase in sales.
We provide both the strategic structure and the professional support and optimization of pure search engine and multi-channel campaigns.
90% of all Internet users use search engines
Channels in Search Engine Advertising
Search
Use millions of searches and target the right keywords
Display
Accomplish higher coverage with display advertising
Video
Target your audience with viral video
Remarketing
Reactivate visitors after they have left your website
Mobile
Advertise on smartphones and tablets
Local & Social
Increase your CTR’s through social and local advertising
Online Advertising
Our Services – Search Engine Advertising
Search Advertising
Making use of targeted search engine traffic for your sales approach. We develop an individual campaign concept and bring your ads to top positions. Our services include keyword analysis, campaign structure, ad creation, bid management, optimisation and regular reporting.
Display Advertising
We create a matching campaign and design for the Google Display Network with individual targeting concepts. As part of this process, we also create both standard and special advertising formats.
YouTube™/ Video Advertising
Media planning, targeting, videos, banners and text ads on YouTube ™ and other video platforms. We provide professional analysis, design, construction and optimisation of campaigns.
Remarketing
With targeted remarketing, we help retain customers and achieve campaign goals faster. We develop integrated remarketing campaigns that are addressed individually to potential customers and put them to action on the Google Display Network and in Google search.
Mobile Advertising
Whether you are using mobile search, a mobile display network, in-app advertising or mobile YouTube ™, we provide optimal support for mobile advertising.
Local & Social
Location-based and relevant advertising. We develop customised campaigns to targeted customers and address them locally. Through social ad extension and the construction of your Google+ presence, we increase the relevance of ads and drive the success of online marketing campaigns.
Our Services at a Glance
Planning
Your goals are at the heart of the campaign: we provide a concept to reach them
Optimisation
We help to reduce marketing costs, increase CTRs and conversions
Conception
Deliver campaigns, content and objectives optimally to your audience
Reporting
We deliver comprehensive, clear and comprehensible reports on your campaigns and KPIs
Assistance
Certified Experts (CAP) supervise the entire process, identify optimisation potential and assist in the project’s implementation
Workshops
We build expertise and hands-on experiences in workshops based around your business
Our Approach
1. Strategic Consulting
1.1 Evaluation of current structure
Account structure, adwords, landing pages, competition
1.2 Needs Analysis
Media budget, ads, campaign types
1.3 Definition of objectives
2. Conception & Support
2.1 Campaign planning
Account structure, keywords, landing pages, competition
2.2 Creation of promotoinal material
Account structure, keywords, landing pages, competition
2.3 Setting up reports
3. Optimisation & Report
3.1 Campaign launch
3.2 Analysis workshop
3.3 Assistance & Optimisation