SEO - Toolon
Search engine optimisation is an integral part of efficient online marketing and can be used to increase reach, generate traffic or achieve a targeted increase in sales. We provide both strategic development as well as professional support and optimisation for SEO.
search, engine, optimization, marketing, online, google,
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Search Engine Optimization

Using search engines and networks effectively

Search engine optimisation is an integral part of efficient online marketing and can be used to increase reach, generate traffic or achieve a targeted increase in sales. We provide both strategic development as well as professional support and optimisation for SEO.

SEO Topics

SUCCESSFUL SEO IS AN ONGOING PROCESS

 

Analysis, optimisation, monitoring

SEO Pyramid

 

A strong foundation for long-term success

The Optimisation Process

 

The three phases of SEO optimisation

On-Page Optimisation

 

Levers to optimise a company’s website

Off-Page Measures

 

Ranking enhancements with backlinks

Press / Online-PR / Media

Involve ‚classic‘ channels

Social media

Google+, Twitter, Facebook etc.

Linkbuilding

Campaigns, linkbait, content marketing

Our Services – SEO

Consulting and development of an SEO concept

SEO analysis (on-page and off-page)

Analysis of the market environment (competition from a search engine perspective)

Keywords and targeting

Mobile SEO strategic planning und consultation

Optimising the site based on a SEO strategy:

Content (meta tags, text, images, etc.)

Technical (source code, file sizes, load times etc.)

Backlink building and cooperation marketing

SEO training for editorial staff and technical teams

SEO monitoring

 

Analysis of SEO performance based on important KPIs (traffic, backlinks, visibility etc.)

Our services at a Glance

Analysis

On-page, off-page, competitors, keywords & potential

Content marketing

Incl. content for more backlinks & visibility

Concept & Consulting

Strategic planning and consulting

Workshops

SEO expertise for editors, IT and marketing teams

Guidelines

Instructions for programming, writing and online PR

Monitoring

Visibility, rankings, traffic, links, sales…

Our Approach

1. Analysis

1.1 Analysis (on- and off-page, market environment, potential)

 

1.2 Keyword analysis

 

1.3 Definition of objectives

2. Strategic Consulting

2.1 SEO strategy / concept

 

2.2 Guidelines

 

2.3 Workshops

3.Implementation

3.1 Advice for on-page optimisation

 

3.2 Advice for off-page optimisation

 

3.3 SEO monitoring