Comparison shopping websites are part of the curated online shopping category.
With a mix of reviews, product comparisons and links to online stores, they offer users the advantage of finding buyer’s advice, price comparisons and special offers all in one place.
Direct access | Through google
High purchase intent – product comparison | Informational interest – topics pages
Best product is selected | Best store is selected
Customer is tracked with a cookie and directed to the shop
Conversion | Provision
The product data is mostly transmitted by the individual stores
For the portal, it doesn’t matter which shop is selected by the user: a commission is always paid
Trust is built by comparing different products and thus a high conversionrate is achieved
The user journey often starts directly on the portal. Without online presence here, you have no chance of reaching users.
Due to high conversionrates, the portals are in a good negotiating position for coupons and promotions
By comparing different products, the portals present an unbiased image
Analysis and selection of the appropriate portals. Assessment of their potential depending on the appropriate customer segment
Creation and support of a CSV or XML file in order to transmit the product data
Workshop on the maintenance of product information, risks and opportunities with regard to other areas such as SEO/SEA
The objective is at the heart of the campaign
Reduce costs, increase CTRs and conversionrates
Appearance, content and objectives are optimally defined
Comprehensive, clear and logical
Our certified experts (GAP) supervise the entire process
Building expertise and training employees
1.1 Evaluation of the current situation
1.2 Needs Analysis
Budget, coupons and affiliate promotions
1.3 KPI definition
Pricing and product presentation
2.2 Advertising media
Visuals and product texts.
2.3 Setting reports
3.1 Campaign launch
3.2 Analysis workshop
3.3 Support & Optimisation