Content Marketing - Toolon
Content marketing focuses on the planning, creation and distribution of relevant content to a targeted audience for your business. In addition to the opportunity to bring your product closer to customers through engaging content, and thus creating a link between the product and the brand, content marketing is also a great opportunity for search engine optimisation. When content is good and relevant, it is shared and linked: two actions that are rated positively by ranking algorithms
Search Engine Advertising (SEA), Search Engine Optimization (SEO), Social Media Marketing (SMM), Retargeting, Price Comparison, Affiliate Marketing, Content Marketing, Mobile Marketing, Web Analytics
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Content Marketing

Content marketing focuses on the planning, creation and distribution of relevant content to a targeted audience for your business.

In addition to the opportunity to bring your product closer to customers through engaging content, and thus creating a link between the product and the brand, content marketing is also a great opportunity for search engine optimisation. When content is good and relevant, it is shared and linked: two actions that are rated positively by ranking algorithms.

The Elementary Principles of Content Marketing

These cornerstones can be formulated in the following questions:

  • Who should be addressed?
    Target Audience
  • What interests the target audience?
    Relevance
  • What does the target group need?
    Added value
  • Where can I reach my target audience best?
    Promotion

Content Promotion

No matter how good the content is, to achieve its full potential, you have to promote it.

 

According to the 1-9-90 rule, the internet is heavily influenced by 1% of its users, while 9% of users participate sometimes and 90% of users only consume content.

 

If you reach these influencers with relevant content and they see an added value and share it, they will promote it to the other 90%.

Content Marketing Cycle

Content marketing is an ongoing process.

 

The benefits of good content often need some time to take effect and only work through continuous repetition.

 

The benefits of good content can be:

  • Branding
  • SEO
  • Authority
  • Engagement
  • Awareness

Our Services in Content Marketing

Planning

Audience, content and KPIs are defined

Promotion

Find and contact the appropriate influencers

Production

Content creation matched to the message of our clients

Check

Reach measurement of the content and identification of optimisation potential

Publishing

Identification of appropriate channels and publishing of content

Workshops

Build expertise and train employees on how great content works

Our Approach

1. Data Driven Evaluation

1.1 Which content has already been successful? Which hasn’t?

1.2 Keyword research, finding topics

1.3 Which channels are targeted for content promotion?

2. Support

2.1 Content creation
2.2 Content publishing
2.3 Content promotion

3. Analytics & Reports

3.1 Performance review and optimisation

3.2 Detailed reporting