Content marketing focuses on the planning, creation and distribution of relevant content to a targeted audience for your business.
In addition to the opportunity to bring your product closer to customers through engaging content, and thus creating a link between the product and the brand, content marketing is also a great opportunity for search engine optimisation. When content is good and relevant, it is shared and linked: two actions that are rated positively by ranking algorithms.
These cornerstones can be formulated in the following questions:
No matter how good the content is, to achieve its full potential, you have to promote it.
According to the 1-9-90 rule, the internet is heavily influenced by 1% of its users, while 9% of users participate sometimes and 90% of users only consume content.
If you reach these influencers with relevant content and they see an added value and share it, they will promote it to the other 90%.
Content marketing is an ongoing process.
The benefits of good content often need some time to take effect and only work through continuous repetition.
The benefits of good content can be:
Audience, content and KPIs are defined
Find and contact the appropriate influencers
Content creation matched to the message of our clients
Reach measurement of the content and identification of optimisation potential
Identification of appropriate channels and publishing of content
Build expertise and train employees on how great content works
1.1 Which content has already been successful? Which hasn’t?
1.2 Keyword research, finding topics
1.3 Which channels are targeted for content promotion?
2.1 Content creation
2.2 Content publishing
2.3 Content promotion
3.1 Performance review and optimisation
3.2 Detailed reporting