Affiliate Marketing offers merchants the opportunity to distribute their products or promote their shop through other marketing channels.
The affiiliate is an independent online markteting specialist who receives a commission for each referral.
Conversion through Affiliate Marketing
Affiliate blogs deal mostly with a niche market, gathering information and news, and mainly testing products or providing buyer’s recommendations.
The products and stores are linked via affiliate links. Clicking on one of these links also activates a cookie.
If the customer purchases a product on the merchant site, the affiliate receives a commission.
Affiliate Marketing Opportunities
Search
Appear even more frequently in SERPs through affiliate sites
More Keywords
Many affiliate sites increase the longtail with which the product is found
Video / Content
Affiliates build their own content for products
Partnerships
Existing affiliates can help new products appear on more websites at an even faster pace
Trust
As they are independent, users have more trust in affiliate sites than shops
Social Media
Affiliates are very active on Web 2.0. They also share products on social media
How Affiliate Marketing Delivers Conversion – Funnel
Awareness
General information
Interest
Product reviews
Desire
Best products / buying recommendations
Conversion
Sale
Our Service
Selecting Potential Affiliates
Each niche has its own influencers and blogs. Here it’s important to find the ones with the highest reach and best conversion.
Display Advertising
We create a matching campaign and design concept for banners, infographics and texts to make them available to Affiliates.
Follow-up and Reporting
In Affiliate Marketing, both sides need support. The Merchants need to be kept updated on the affiliate’s volume and type of goods, whilst Affiliates must be informed about goals, promotions, new products and requirements.
Our Services at a Glance
Planning
The goal is the focus of the campaign plan
Optimisation
Reduce costs and increase affiliate conversions
Conception
Deliver campaigns, content and objectives optimally
Reporting
Comprehensive, clear and logical for all involved
Assistance
Certified experts (CAP) supervise the entire process for everyone involved
Workshops
Building expertise and training employees
Our Approach
1.Conception
1.1 Target definition with the client
1.2 Niche mapping, selection of Affiliate Networks
1.3 Content, partner and product selection
2.Assistance
2.1 Promotional material creation, control of Affiliate Content
2.2 Establishing the affiliate networks
2.3 Performance monitoring of campaigns
3. Analysis & Reports
3.1 Performance review and optimisation
3.2 Detailed reporting
3.3 Concrete recommendations for action