Price Comparison - Toolon
Comparison shopping websites are part of the curated online shopping category. With a mix of reviews, product comparisons and links to online stores, they offer users the advantage of finding buyer’s advice, price comparisons and special offers all in one place.
Conversion, Process, Comparison, Shopping, Websites, Product, Data, Marketing, Provision, Comparison, Online
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Comparison Shopping Websites

Comparison shopping websites are part of the curated online shopping category.

With a mix of reviews, product comparisons and links to online stores, they offer users the advantage of finding buyer’s advice, price comparisons and special offers all in one place.

Conversion Process – Comparison Shopping Websites

1.Start user journey

Direct access | Through google

2. Decision-making process

High purchase intent – product comparison | Informational interest – topics pages

3. Buying decision

Best product is selected | Best store is selected

4. Shop

Customer is tracked with a cookie and directed to the shop

5. Sale

Conversion | Provision

Comparison Shopping Websites – Functions and Opportunities

Product Data Marketing

The product data is mostly transmitted by the individual stores

Provision

For the portal, it doesn’t matter which shop is selected by the user: a commission is always paid

Conversion

Trust is built by comparing different products and thus a high conversionrate is achieved

Starting Point

The user journey often starts directly on the portal. Without online presence here, you have no chance of reaching users.

Market Power

Due to high conversionrates, the portals are in a good negotiating position for coupons and promotions

Trust

By comparing different products, the portals present an unbiased image

Our Comparison Shopping

Analysis

Analysis and selection of the appropriate portals. Assessment of their potential depending on the appropriate customer segment

Technical support

Creation and support of a CSV or XML file in order to transmit the product data

Training

Workshop on the maintenance of product information, risks and opportunities with regard to other areas such as SEO/SEA

Our Services at a Glance

Planning

The objective is at the heart of the campaign

Optimisation

Reduce costs, increase CTRs and conversionrates

Conception

Appearance, content and objectives are optimally defined

Reporting

Comprehensive, clear and logical

Support

Our certified experts (GAP) supervise the entire process

Workshops

Building expertise and training employees

Our Approach

1. Strategic Consulting

1.1 Evaluation of the current situation

Market analysis

1.2 Needs Analysis

Budget, coupons and affiliate promotions

1.3 KPI definition

2. Conception & Support

2.1 Planning

Pricing and product presentation

2.2 Advertising media

Visuals and product texts.
advertorials

2.3 Setting reports

3. Optimisation & Report

3.1 Campaign launch

3.2 Analysis workshop

3.3 Support & Optimisation