Retargeting focuses on those users who have already visited your page and have thus shown initial interest.
These users are specifically targeted again to achieve a conversion following their first visit.
WHY REMARKETING?
One visit is not enough.
REMARKETING
A second chance
Remarketing
Convince visitors with targeted ads
Dynamic and personalised creation for each visitor based on their experience on the page
INCREASE CTR
- Dozens of professionally designed models to choose from
- Link to your merchant centre catalogue
Retargeting Opportunities
Open Door
The user has shown initial interest
Insights
Get to know your customers by accompanying them through their web session
Familiarity
A ‚familiarisation‘ with the brand and thus higher conversions
Trust
Brand omnipresence increases trust
Multi Channel
Reach the user wherever they are on the web
Learning
Which form of advertising can convince which type of customer?
Remarketing Conversion – Funnel
Retargeting is an Ongoing Process
Short visit
Brand advertising
Viewed several pages / products
Targeted advertising based on their interactions
Abandoned shopping cart
Targeted advertising and other persuasion points for products
Conversion
User performs desired action
Our Retargeting Services
Search Advertising
A more targeted use of search engine traffic to approach customers. We develop an individual campaign concept based on previous interactions by users with the website and bring ads to top positions. Our services include campaign structure, ad creation, bid management as well as optimisation and regular reporting.
Display Advertising
We create an appropriate campaign and design for the Google Display Network by personalising retargeting concepts. For this purpose, we produce both standard and special advertising formats.
YouTube™/ Video Advertising
Media planning, targeting, video placement, banners and text ads on YouTube ™ and other video platforms. We carry out professional analysis, design, construction and optimisation of campaigns.
Mobile Advertising
Whether you are using mobile search, a mobile display network, in-app advertising or mobile
YouTube™, we can help you use this channel for successful retargeting.
Local and Social
Location-based and relevant advertising. We develop customised retargeting campaigns to address customers more directly and locally.
Our Services at a Glance
Planning
The goal is the focus of campaign planning
Analytics
Production of specific user groups based on browsing behaviour
Optimization
Reduce costs, increase CTRs and conversions
Conception
Deliver campaigns, content and objectives optimally
Visuals
We create a matching campaign and design concept
Reporting
Comprehensive reporting on campaign results
Assistance
Certified experts (CAP) supervise the entire process
Multichannel
Analysis and selection of the best platforms for customer approach
Workshops
Build expertise and train employees
Our Approach
1. Strategic Consulting
1.1 Evaluation of the current system
User behaviour on the site, conversions and bounces
1.2 Needs analysis
Media budget, ads, campaign types
2. Conception & Support
2.1 Campaign planning
Channels, personas and segments
2.2 Creation of advertising media
Account structure, keywords, landing pages, competition
2.3 Setting reports
3. Optimisation
3.1 Campaign launch
3.2 Analysis workshop
3.3 Support & optimisation